Built for Ecwid by Lightspeed - Server-ready, no JS gaps

Show prices, stars & stock in Google with Ecwid schema

Add server-ready JSON-LD to your Ecwid store for rich Google & AI search results with ratings, prices, and stock.

  • Server-ready schema Google reads without running your store's JS.
  • Works with the Instant Site or Ecwid embedded on any site.
  • 14-day money-back guarantee. We mean it.
no credit card required
AMKR
Loved by 300+ Ecwid merchants · ★★★★★ 4.9/5
Google search results
northwindcoffee.com › shop › ethiopia-yirgacheffe
Ethiopia Yirgacheffe - Whole Bean Coffee
★★★★★ 4.9 · 210 reviews · $22.00 · In stock
Bright, floral single-origin roasted in small batches. Notes of jasmine, citrus and honey…
generic-beanmarket.com › coffee › whole-bean
Whole Bean Coffee Collection
Shop single-origin and blend whole bean coffee from roasters near you. Free shipping over…
+30% CTR with schema ✓ no schema ✕
"@type": "Product",
"aggregateRating": "4.9",
"validated": true ✓
Common Schema Errors

The Ecwid schema mistakes

Ecwid renders your store with JavaScript and gives you almost no schema controls - so products that should win rich results stay invisible to search and AI. We detect and fix all of it automatically, with one script.

How Schema Lifts Your Ecwid Store

How schema lifts your store in Google & AI

Real wins for real Ecwid stores - from product rich results to featured snippets to ChatGPT recommendations.

E
Ethiopia Yirgacheffe Rich result
★★★★★ 4.9 · $22.00 · In stock
#1
C
Cold Brew Blend Rich result
★★★★★ 4.8 · $18.00 · In stock
#2
Rich-result eligible pages96%
01 · RICH RESULTS

Get products into Google rich results

Show ratings, price, and stock right in Google - turning plain blue links into product cards buyers click. Server-ready markup means your Ecwid products qualify even though the storefront runs on JavaScript.

  • Star ratings + review counts on every product
  • Price & availability shown in search
  • Eligibility for free Google Shopping listings
02 · POSITION ZERO

Win the featured snippet above #1

Ecwid can't add FAQ schema on its own - so it can't win the answer box. We add valid FAQ markup to your pages, feeding Google's featured snippet and the People Also Ask box for the questions buyers ask before they purchase.

  • Add FAQ schema Ecwid can't generate
  • Win the featured snippet above the #1 result
  • Earn People Also Ask & "Things to know" spots
Featured snippet
How is the coffee shipped? Roasted to order and shipped within 24 hours, with free shipping on orders over $35.
Pulled from your FAQ schema
ChatGPT
For a bright single-origin, Northwind's Ethiopia Yirgacheffe is a great pick - 4.9★ from 210 reviews, roasted to order, $22 a bag.
Cited from your structured data
03 · AI SEARCH

Get recommended by ChatGPT & Gemini

AI assistants don't execute your Ecwid widget - they extract verified facts from structured data, then decide what to recommend. Without server-ready schema, your products are invisible to them.

  • Surface in ChatGPT, Gemini & Perplexity answers
  • Get cited in Google AI Overviews
  • Win share in AI search channels early
04 · BRAND ENTITY

Become a recognized brand to Google

Structured Organization data links every page back to your brand entity - name, logo, and social profiles. Google starts treating your Ecwid store as a known business, eligible for branded knowledge panels and Google Lens matches.

  • Eligibility for branded knowledge panels
  • Logo & social profiles linked to your brand
  • Discoverable via Google Lens visual search
N
Northwind · Brand Knowledge panel
Recognized roaster · entity linked
Organization schema
✓ validated & linked
How It Works

How JSON Schema App works

Add, complete, and update structured data across your Ecwid store with one script - no coding, whether you embed Ecwid or use the Instant Site.

Sign up & add script
Scan catalog
Server-ready JSON-LD
Auto-sync
1
Sign up and connect Ecwid
Create an account, select Ecwid, and add one script to connect your store. It works whether you use the Instant Site or embed Ecwid on another site.
2
Automated catalog scanning
The app reads your Ecwid catalog to identify products, categories, pages, FAQs, and business info - no matter where the store is embedded.
3
Server-ready JSON-LD generation
Complete, validated schema is generated per product and page - present up front so Google and AI read it without executing your store's JavaScript.
4
Always in sync
When products, prices, or stock change, your structured data refreshes and re-validates automatically to keep rich results accurate.
Audit & Validate

Know your schema works

Bad schema is worse than no schema - Google ignores invalid markup and flags warnings in Search Console. The built-in validator checks every product and page before it goes live.

1
Full-catalog audit
Deep-scan products, categories, and pages.
2
JS-render check
Confirms schema is readable without running JS.
3
Auto-fix on changes
Price, stock & product edits - corrected.
4
One-click test
Validate any page before search engines index it.
schema-audit · northwindcoffee.comlive
auditing store… 96 products · Instant Site + embed
✕ 79 products – schema only after JS (not read)
✕ 96 products – no native schema in Ecwid
⤷ generating server-ready JSON-LD…
✓ 96 products – Product + Offer, present up front
✓ 1,180 reviews → AggregateRating markup
→ adding FAQ + Breadcrumb Ecwid can't…
✓ 96 / 96 rich-result eligible
✓ Organization linked · no duplicates
re-run anytime

30+ schema types, led by the core 5

These schema types do most of the work for Ecwid stores - including the ones Ecwid can't output at all. We apply the right one per product and page automatically.

● MOST IMPORTANT
Product + Offer

The foundation of every product rich result. We populate name, image, SKU, description, price, and availability - served up front so it works despite Ecwid's JavaScript storefront.

priceavailabilitybrandskurating
{
  "@type": "Product",
  "offers": {
    "@type": "Offer",
    "price": "22.00",
    "availability": "InStock" ✓
  }
}
★ RATINGS & REVIEWS
AggregateRating + Review

Show product ratings and reviews in Google search results to build trust and attract more clicks from shoppers.

ethiopia yirgacheffe whole bean
Ethiopia Yirgacheffe - Whole Bean Coffee
★★★★★ 4.9 (210) · $22.00 · In stock
ECWID CAN'T
FAQ Schema

Expandable Q&A in search - a type Ecwid can't output natively.

questionanswer
NAVIGATION
Breadcrumb

Category paths that replace plain URLs in search results.

Shop › Coffee › Single Origin
BRAND
Organization

Links your store to a recognized brand entity in Google.

logosameAs
Before vs After

See the difference

A plain listing vs a rich result - same ranking, very different click-through rates.

Before
northwindcoffee.com › shop › ethiopia-yirgacheffe
Ethiopia Yirgacheffe | Northwind Coffee
Shop our single-origin Ethiopia Yirgacheffe whole bean coffee. Roasted in small batches…
  • No star ratings visible
  • Price hidden until click
  • Schema loads after the crawler leaves
  • Nothing for AI to cite
After
northwindcoffee.com › shop › ethiopia-yirgacheffe
Ethiopia Yirgacheffe - Whole Bean Coffee
★★★★★ 4.9 · 210 reviews · $22.00 · In stock · Free shipping
  • Star ratings & review count
  • Price shown right in search
  • Server-ready, read without JS
  • Eligible for Google Shopping
Get Rich Results Now
Proven By Case Studies

Real lift. Real data.

What documented brands saw after adding structured data across their pages.

+82%
Higher CTR
Nestlé · rich-result pages
+25%
Higher CTR
Rotten Tomatoes · 100K pages
1.5×
More time on page
Rakuten · with structured data
Figures reflect published Google case studies. Individual outcomes depend on store, niche, and content quality.

Powerful schema features

Explore the advanced capabilities built into JSON Schema App to improve search visibility, AI discovery, and long-term organic performance.

Show Rich Snippets on Google
Display ratings, pricing, FAQs, and more directly in search results to stand out and increase clicks.
Learn More
Increase AI Search Visibility
Structure your catalog data so AI platforms can understand and recommend your products in conversational search.
Learn More
Build & Manage Knowledge Graph
Strengthen your brand entity with structured organization, product, and relationship data.
Learn More
Improve Search Click-Through Rate
Enhance listings with rich results that attract attention and drive qualified traffic.
Learn More
Improve SEO Rankings on Google
Help search engines interpret your content clearly to support stronger ranking signals.
Learn More
Schema Error Detection & Auto-Fix
Identify missing properties, duplicates, and structured data issues before they affect performance.
Learn More
Pricing

Flexible pricing for Ecwid

Plans built to match your catalog size and search-visibility needs.

🎁 30% OFF
Enterprise plan
Paid Annually
$35/Month
Start Enterprise plan
  • Advanced types: Product, FAQ, Breadcrumb & more
  • Full structured data setup across all supported pages
  • Unlimited products with full-site schema coverage
  • Analytics and reports
  • Multi-language schema support for global stores
Rich Snippet Plan
Paid Annually
$18/Month
Start Rich Snippet Plan
  • Advanced types: Product, FAQ, Breadcrumb & more
  • Full structured data across all products & pages
  • Auto-updating JSON-LD + Rich Results monitoring
  • Full Knowledge Graph management
  • Competitor Schema Spy included
Basic Plan
Forever Free
$0/Month
Start For Free
  • Schema support for up to 100 pages
  • All core schema features included
  • Server-ready JSON-LD, read without JS
  • Full Knowledge Graph management
  • Great for smaller stores or testing setup

Frequently Asked Questions

Ecwid renders with JavaScript and has no built-in schema controls, so products often can't earn rich results. The app generates complete, server-ready JSON-LD across your catalog and keeps it in sync, making your pages eligible for rich results without any coding.

Yes. Schema makes listings eligible for rich results like star ratings, prices, and FAQs, which take up more space and stand out against plain blue links. Even pages ranking in the same position can attract more attention. The size of the lift depends on your niche.

Yes. Instead of relying on schema that only appears after your store's JavaScript runs, the app serves server-ready JSON-LD that's present up front, so Google and AI crawlers read it reliably without executing the storefront widget.

Yes. Whether you use Ecwid's Instant Site or embed the store in WordPress, Wix, or a custom site, the app ties schema to your Ecwid catalog so coverage stays consistent everywhere the store appears.

You add one script once to connect your store. From there the app applies the right schema to every product and page automatically, so you're not limited by Ecwid's lack of built-in structured-data controls.

No. The app detects existing markup and serves one clean, consolidated entity instead of stacking a second copy on top, which clears the duplicate and conflicting-markup errors that make Google stop trusting a page.

Yes. The Basic plan is free forever and covers up to 100 pages with core schema features - enough to add structured data and audit your store before upgrading.

You can reach our team through the in-app support section or by emailing support@jsonschemaapp.com, and we'll respond as soon as possible.